Street style is clothing that has been predominantly designed for the streets, which implies that it is meant to be worn in public areas. Street style is often associated with urban youth culture and can be found in major urban centers such as London and New York. In recent years, street fashion design has developed a sort of sub-culture, with urban youth collecting vintage street wear in large numbers, which they then re-cycle back into the market place to be sold cheaply.
Recently, there has been an influx of high-end designer labels into the street style market, most notably Paul Helbers. The brand allows young people to express themselves through the use of colour and style, which they do so proudly and freely. This brand was founded by a 16-year-old student from Belgium, who started the company doing his own custom designs. Since then, Paul Helbers has expanded into the world of fashion distribution, with stores in Milan, London, New York, Tokyo and Hong Kong. It is this international presence that has helped the brand to grow into a worldwide phenomenon, with its eye catching advertisements on popular social networking sites such as Instagram.
There are many reasons why street styles are slowly becoming the hottest trend in the fashion industry today. Apart from being cheap and accessible, these clothes are also comfortable and stylish. Many designers have brought out their line of these clothes, most notably Helbers and Thomasville. However, it is still largely up to individual designers whether or not they will be able to take advantage of this growing market and make it into the high end fashion capital of the world.